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How Companies are Using Social Media Sites

Image via CrunchBase The Yorkshire Report by Optimum Exposure In November, 2010, Optimum Exposure surveyed companies in the Yorkshire Region to find out how they were using social media. You can find the original survey here. The report found that companies are using Blogs, Facebook, Twitter, and LinkedIn more than they are using video and [...]

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Thu, March 24 2011 » Facebook, LinkedIn, Social Media, Twitter » No Comments

Leverage the Power of Facebook to help Find a Job

By now, we all have heard the statistics about Facebook. In fact, Mark Zuckerburg was just named Man Of The Year, but do you know how to use the power of Facebook to help you get a job and manage your career? Be Deliberate on Facebook Facebook is a social network as compared to LinkedIn [...]

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Thu, March 24 2011 » Facebook » No Comments

Build Outlying Communties to Leverage the Power of Your Social Graph

Marketing to the Social Graph I would like to demonstrate the tremendous power of Social Media to engage a diverse audience in limitless locations. Normally, we see the Social Graph drawn using a person in the middle, surrounded by his first level connections. I’m going to ask you to make a paradigm shift and put [...]

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Thu, March 24 2011 » Social Media » No Comments

Social Media Lessons From GroupOn

Image via Wikipedia If you want to learn how to do something, you should go to the best. Groupon is one of the best and smartest of the recent social media startups, so they’re a great company to emulate. Contrary to what a lot of Social Media Strategists teach, Groupon uses a lot of traditional [...]

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Thu, March 24 2011 » Social Media » No Comments

Facebook Strategy: How to use Your Super-Connected Friends Wisely

photo credit: Audio-TechnicaUK Facebook Strategy: How to use Your Super-Connected Friends Wisely What are super-connected friends? They are people like me that are seriously in need of a life, because they spend way too much time on Facebook as evidenced by the fact that they have more than 500 Facebook Friends. I was on a [...]

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Thu, March 24 2011 » Facebook » No Comments

Social Media in the Enterprise

As the article, “Social Media Basics for Employers,” states, companies are now starting to use social sites like Facebook, LinkedIn and Twitter. The article points out that, “Millennials use social media as a communication tool, even more than e-mail. They embrace it; they understand it.” So how do we take advantage of Social Media Sites [...]

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Thu, March 24 2011 » Social Media » No Comments